Business and Economics
Is Little Data The Next Big Data?
Is personal quantification (little data) the next evolution of the Big Data revolution? Is our addiction to analytics leading us astray? […]
Professor Jonah Berger
Psychology
Three Ways to Avoid “Decision Quicksand”
We often get sucked into trivial decisions. Here are 3 ways to avoid the painful phenomenon of “decision quicksand”. […]
Business and Economics
Behavioral Economics: How “Triggers” Affect Your Decisions
A trigger is any stimulus in the environment that makes us think about a related concept or idea. How do businesses and marketing professionals use this psychological phenomena to their advantage? Welcome to the world of behavioral economics. […]
Business and Economics
The Rule of 100: What Makes Something Seem Like A Good Deal?
What makes something seem like a good deal? Subtle ways of framing the same information can make consumers more compelled to purchase. For example, let’s look at “The Rule of 100”. […]
Business and Economics
Power Posing: Change The Course Of Your Next Job Interview
Ever heard the phrase fake it till you make it? Turns out there’s some truth to it. Power posing can make your next job interview, speech, or negotiation more successful. […]
Communication
Why The Word ‘Cool’ Has Stayed Hot For So Long
The word “cool” is used as a synonym for almost anything good. Music can be cool and restaurants can be cool. Every so often even a minivan seems cool. But why has its popularity lasted over hundreds of years? […]